Sam Sade is the Head Coach and Founder of Alpha Krav Maga International. Sam started his Krav Maga training in the early 80's while a soldier in the Israeli Defense Force. After seeing combat while in the IDF, Sam continued his Krav Maga training after he separated from the military having attained his Black Belt expert rank in Israel. Sam also competed as a body builder in Israel becoming Mr. Israel and competing in the prestigious Mr. Olympia competition in Europe. Sam came to the United States in 1998 to teach for the Krav Maga Association of America and was responsible for training Krav Maga instructors and school owners from all over the United States. Sam's martial arts training and experience includes training in boxing, kickboxing, Muay Thai and Brazilian Jiu Jitsu in some of the most famous and prestigious gyms in Los Angeles. Sam was inducted in the Martial Arts Hall of Fame in 2011 with the distinction of being a Pioneer of Krav Maga in the US.